Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process by which Web traffic can be improved through natural search results. The higher up a site is in the search engine results, the more visitors it will receive via the search engine. SEO targets a variety of different searches, including content, image, local and industry-specific searches.

SEO is what provides a given Web site with its overall Web presence and can be one of the most important components of the Web-based portion of your business.

In terms of Internet marketing, we recognize the importance of SEO to your business. We work hard to effectively optimize your site, properly editing content and targeting a variety of keywords specific to your business and industry at large, to get your business as high as possible in the search engine results.

The SEO acronym can refer to "search engine optimizers," which originates from an industry full of consultants that produce optimization projects for various clients. The optimizers might offer SEO as a stand-alone service or as part of an entire marketing plan. However, as effective SEO strategies might require changes to the HTML coding of the site, SEO is most effective when incorporated into the early part of Website development.

The other part of SEO is dubbed "black hat SEO" and refers to methods that include link farms and keyword stuffing. This form of SEO not only puts a black spot on the SEO field as a whole, but also on the part of the search engine user. Search engines generally identify these techniques in order to remove the sites employing them from the search engine results listing.

Keyword Research Techniques

Keyword research is an important part of SEO strategy. It is, after all, the very foundation on which search engine techniques are built. Keywords are often chosen because of their ability to get your site up in the results rankings. They should always be in included in the onpage elements of SEO as well as in Web page components, including: the Web URL, title tag, metadata, headers, actual Web page content, navigational links and image names.

We have a proven process in place to enact an SEO marketing plan for your site. It is as follows:

  • Identify the keywords in which the client would like to focus,
  • Identify the top five pages in which you would like traffic to be directed,
  • Identify your top five industry competitors,
  • Create a master list of keywords from an array of resources,
  • Research of competitor keywords,
  • Narrow the list down to a couple of dozen keywords and focus on those to put together a master list.